MEDIA & VISUAL ART

 

CLIENT PROJECTS

LEGOLAND® New York Resort

LLNYR Logo.jpg

SERVICES PROVIDED

- Social Media Management
- Graphic Design

- Video Editing

- SM Plan Development

- Writing and Editing

- CMS Design Assistance

 

SOCIAL MEDIA

Social Media Marketing and Content Development has been my career for the past four years. When creating an effective social media strategy, I identify trends that will keep our accounts ahead of the curve while staying true to the brand identity. Here are some recent stats for the social media accounts that I have worked with:

  • LEGOLAND New York Resort:

    • Develop, implement, and execute a fresh, creative, and relevant social media strategy for all social media channels to increase awareness, drive revenue, and remain top of mind pre/during/post Grand Opening before and throughout the COVID-19 Pandemic

    • Manage Facebook, Instagram, YouTube, Twitter, Blog, Facebook & Instagram Shops » Responsible for social media crisis communications

    • Manage and ensure brand consistency across social and digital platforms

    • Track, report, and present social media performance and make necessary adjustments to grow following and engagement (grew total following by 21% from Jan 2021 - Jun 2020 while being sensitive of the COVID-19 Pandemic)

    • Produce strong, high quality, engaging content covering video, still images, graphics, text, Instagram reels, stories, blog content, instructional content, and paid advertisements (50+ pieces of content/month)
       

  • ARRAY OF HOPE:

    • Created 40+ graphics per month utilizing the Adobe Creative Suite

    • Boosted overall engagement by 80% between 2018 - 2019.

    • Created, developed, and maintained their social media brand presence

    • Connected and collaborated with 3 bloggers / month via social media for their bi-weekly blog
       

  • SF PUBLISHING

    • Creates 30+ graphics

    • Boosted overall engagement by 80% between June 2018 - December 2018

    • Connected and collaborated with 15 authors/writers via social media between May 2018 - December 2018

    • Created and developed alternating white and color aesthetic

    • Designs promotional Instagram stories (80 - 1000 views)

    • Raised twitter engagement by 20% between December 2018 - January 2019
       

  • ST. THERESE CLASSICAL ACADEMY:

    • Revived social media channels in Oct 2018​

    • Created and developed brand's alternating blue and color aesthetic

    • Composed, designed, and developed promotional videos for Facebook and YouTube (400 - 1000 views)

Below are some examples of the content I have created. When you click a title slide, it will expand and a link will appear. Select that for the entire presentation. 
(For more examples, visit the individual clients on the "Client Projects" page.)

 

This section contains social media video productions and presentations.

VIDEOS

 

DIGITAL ART

Here are samples of my logo design, digital art, and typography design I've done these for other clients

and a few studies of my own. (Displayed from newest to oldest. More design work within Client Projects)

 

TRADITIONAL ART

Greeting card commissions, concept art, studies, and more. Here are samples of a select few traditional art pieces from over the years. (Displayed from newest to oldest.)

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© 2018 Sara Ann Francis Raciti