Social Media Marketing and Content Development has been my career for the past four years. When creating an effective social media strategy, I identify trends that will keep our accounts ahead of the curve while staying true to the brand identity. Here are some recent stats for the social media accounts that I have worked with:

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• LEGOLAND New York Resort:

  • Develop, implement, and execute a fresh, creative, and relevant social media strategy for all social media channels to increase awareness, drive revenue, and remain top of mind pre/during/post Grand Opening before and throughout the COVID-19 Pandemic

  • Manage Facebook, Instagram, YouTube, Twitter, Blog, Facebook & Instagram Shops » Responsible for social media crisis communications

  • Manage and ensure brand consistency across social and digital platforms

  • Track, report, and present social media performance and make necessary adjustments to grow following and engagement (grew total following by 21% from Jan 2021 - Jun 2020 while being sensitive of the COVID-19 Pandemic)

  • Produce strong, high quality, engaging content covering video, still images, graphics, text, Instagram reels, stories, blog content, instructional content, and paid advertisements (50+ pieces of content/month)
     

• ARRAY OF HOPE:

  • Created 40+ graphics per month utilizing the Adobe Creative Suite

  • Boosted overall engagement by 80% between 2018 - 2019.

  • Created, developed, and maintained their social media brand presence

  • Connected and collaborated with 3 bloggers / month via social media for their bi-weekly blog
     

• SF PUBLISHING

  • Creates 30+ graphics

  • Boosted overall engagement by 80% between June 2018 - December 2018

  • Connected and collaborated with 15 authors/writers via social media between May 2018 - December 2018

  • Created and developed alternating white and color aesthetic

  • Designs promotional Instagram stories (80 - 1000 views)

  • Raised twitter engagement by 20% between December 2018 - January 2019
     

• ST. THERESE CLASSICAL ACADEMY:

  • Revived social media channels in Oct 2018​

  • Created and developed brand's alternating blue and color aesthetic

  • Composed, designed, and developed promotional videos for Facebook and YouTube (400 - 1000 views)

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Below are some examples of the content I have created. When you click a title slide, it will expand and a link will appear. Select that for the entire presentation. 
(For more examples, visit the individual clients on the "Client Projects" page.)