RÉSUMÉ

Last updated June 2021

Work Experience

Social Media Producer

LEGOLAND New York Resort - Goshen, NY

• Manage Facebook, Instagram, YouTube, Twitter, the LLNYR Blog, Facebook Shops, and Instagram Shops

• Be the expert in relation to develop content for Facebook, Instagram, YouTube, Twitter, and paid social advertisements
  Develop, implement, and execute a fresh, creative, and relevant social media strategy for all social media channels to increase awareness, drive revenue, and remain top of mind pre and post grand opening throughout the COVID-19 Pandemic

• Produce strong engaging content covering video, still images, text, Instagram reels, stories, blog content, and paid advertisements.

• Ensure consistency in tone of voice for posts / Social Media communication, blog posts, and CMS copy and ensure aligned to overall positioning and approval of content by relevant stakeholders. 

• Track, report, and present social media performance and make necessary adjustments to grow following and engagement. 

• Coordinate with other Merlin attractions to drive synergies and content development across Merlin.

• Interact with guests on the social platforms by responding to comments, questions, private messages, and story tags, gathering/sharing UGC content and assisting Guest Services with correspondence

• Develop and execute paid social advertisements for Facebook and Instagram, targeting both inner and outer markets to support marketing and sales initiatives

• Launched the LLNYR Blog to share inside tips and tricks as well as Facebook Shops, and Instagram Shops to drive revenue via social media

• Lead social media influencer program to leverage authentic content for multiple social channels to support coverage of the theme park, special events and hosted hotel stays.

• Produce video, print, digital, and graphic content for instructional and internal purposes across all departments

• Assist Guest Services at promotional, community, and in-park events, answering questions, assisting guests, and supporting the other MCs in whatever is needed

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Content Creator and Social Media Marketing Assistant
Array of Hope - Old Tappan, NJ

• Designs all branded social media, print, and digital content (40+ pieces / month)

• Manages social media (Boosted engagement by 80% between 2018 - 2019.)

• Composes 1 - 3 min scripts, blogs of 800 - 1000 words, and 1 - 3 min presentations

• Maintains brand consistency in designs and online persona

• Presents on camera and at live events of 300 - 1,000 attendees (children and families) 

• Orchestrates visual presentations and productions at live events

• Tracks and reports online performance

• Closed 30+ paid sponsorships between Aug 2018 and Oct 2018
   

Founder, Author, and Marketing Manager

SF Publishing - Newburgh, NY

• Authors and edits 3+ novels (150K+ words) and 100+ blogs (600 - 1500 words)

• Handles social media branded design and marketing (Boosted engagement by 80% between June 2018 - December 2018)

• Designs engaging, brand-centered content for social media (30+ pieces / month)

• Composes, designs, and develops all print, digital, video, and promotional content

• Designs book covers and children’s book illustrations

• Designs and maintains websites

• Coordinates partnerships with vendors, distributors, event centers, etc. 

• Presents workshops and presentations to youth and young adults
   

Teacher and Media Manager
St. Therese Classical Academy - Blooming Grove, NY

• Designs and implements lesson plans in various subjects for grades 1-12 

• Directs drama productions and instructs students in the art of acting 

• Develops social media and marketing strategies 

• Composes, designs, and develops all print, digital, video, and promotional content 

• Designs and maintains website 

• Organizes promotional events of 100 - 500 attendees (students, faculty, and families)

Graphic Designer and Administrative Assistant
Carmelite Friars Development Office - Middletown, NY

• Designed all branded print and digital graphics (Banners, greeting cards, ads, digital designs, etc. Adhered to all specifications.) 

• Designed promotional campaign that raised over $100,000 in 2017 

• Designed and maintained websites 

• Created 10+ online YouTube promotional videos 

• Handled data entry and all correspondence
   

Graphic Design Leader and Contributing Writer
Fire of the Spirit - Online

• Conducted 30 + interviews of for magazine articles

• Composed 800 - 2000 word interviews and other topics for magazine articles

• Designed entire magazine layouts and promotional, video, print, and digital content

• Compose and design promotional materials 

• Illustrated organization logo, magazine artwork, and promotional art

• Organized promotional campaigns that focused on brand awareness

• Photograph promotional content

Freelance (Musician and Media Communicator)
Self-Employed

• Offer lessons in music theory, piano, drums, harp, and guitar

• Perform music for worship services, Adoration, Catholic Masses, dinners, youth events, etc,

• Design logos, print and digital media, graphics, brochures, etc.

• Designs websites using CMS platforms

• Writes copy, short stories, scripts, etc.

Software

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• Entire Adobe
  Creative Suite

• FB/IG Analytics

• Facebook Business

• Google Analytics

• Facebook

• Instagram

• Twitter

• Pinterest

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• YouTube

• TikTok

• MS Offi ce Suite

• Wix

• Weebly

• Squarespace

• Falcon.io

• Canva

Education

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Full Sail University

Master of Science

Instructional Technology & Design, (Mar 2020)

GPA: 3.95

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Full Sail University

Bachelor of Science

Media Communications, (Jan 2019)

GPA: 4.0​

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Volunteer Experience

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President
St. Therese Students for Life -
Blooming Grove, NY

• Plans/runs meetings and events

• Writes up agendas and letters

• Represents the group

• Contacts other members and organizations

• Manages and works at outside events to promote the group

Retreat and Youth Leader
Little Flowers Ministries - Newburgh, NY

• Organizes and implements all activities for 2nd, 7th, and 8th Grade retreats consisting of 60-80 children

• Writes and implements talks for young teens grades 7-12

• Assists at promotional events

Catechist
Saint Elizabeth Ann Seton - Shrub Oak, NY

• Write weekly lesson plans

• Teach the Catholic Faith to 1st graders

• Attend events to represent class

• Write up progress reports

Connect with Sara on Linkedin!

© 2018 Sara Ann Francis Raciti