UGC Portfolio

LLNYR

2019 - Present

MERLIN ENTERTAINMENTS / LEGOLAND

LEGOLAND New York Resort is the ultimate LEGO® theme-park destination geared for kids ages 2-12 and their families. In 2019, I started as their Social Media Producer, becoming the local Social Media manager in 2021 upon Grand Opening. Now, I work at the national level as the Social Media & Digital Content Strategy Manager for all 3 LEGOLAND Resorts and 15 LEGOLAND Discovery Center attractions. A few responsibilities of my current role include the following:

Manage content operations for North American LEGO social media content.
Represent LEGOLAND Attractions to LEGO® Group and Merlin leadership, presenting social media strategies and maintaining partner communication.
Collaborate with marketing teams at 18 attractions to align content with campaigns and initiatives.
Edit and ensure consistency of social media content, maximizing engagement.
Lead and train Social Media Specialists to manage content, calendars, and campaigns.
Develop systems to improve productivity and meet deadlines.
Manage national social media strategies across multiple accounts.
Lead influencer campaigns, driving impressions and engagement.

For a more detailed description of my experience with the company, check out my resume.

Check out our attractions' social media pages for examples of my team's and my work.